I’ve been trying out different brands of dairy free chocolate, and the other day, when I needed My Fix, I opened the package of my first set from Zotter to find a surprise:

ATTENTION do not eat

but savour.

Guilty! I was ready to start munching until I met this lovely reminder. The reverse gives further instructions:

Let’s be chocolate connoisseurs. Do not eat. Savour.

P.S. It also helps to be a snob.